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Topchoice began its first operation in 1990 as an ordinary trading firm with expertise in ceramic tableware manufacturing business. The company gradually turned into a marketing-oriented firm in 1996 focusing its strength in creative design and tableware innovation. Big investment in shaping its own creative house - Keith Design Group - was established to cope up with the current market trend and to arrive at original packaging designs which added value to the product line. The positioning of Topchoice became its prevailing strategy. The strategy is to focus on target markets whose tableware requirements are moderately priced yet of good quality with impeccable style. The key success was its commitment to continuous product development in order to cater the endless call for new trend. Consequently, the introduction of "Multiple Choice" brand in 1997 was brought about by an extensive study and years of observation during trade shows as to what the customers really need. Thus, when To... [详细介绍]
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